A community campaign by

My Boyfriend Apparel

At My Boyfriend Apparel, community has always come first.

We believe in showing up for people, for passion, and for moments that matter. We believe warmth is more than something you wear. It is something you give.

That belief is what inspired Promise Me You’ll Stay Warm, a winter campaign rooted in care, connection, and responsibility to the world around us. For every hoodie or crewneck sold through this campaign, fifteen percent will be donated to Milwaukee Street Angels, an organization doing meaningful and life changing work right here in our city.

As part of this campaign, we spent time listening to and learning directly from the Milwaukee Street Angels team. The story below is shaped by their words, their experiences, and the work they do every day in our community.